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It started with a rabbit hole. I was doing what I do at 11pm when I should be sleeping (scrolling my phone, one eye open) and I landed on an article about crows. Apparently they're one of the smartest animals on the planet. (Like, unsettlingly smart. Problem-solving, holding grudges, recognizing faces smart.) And they love shiny objects. I don't know why I felt personally called by this information. But I did. So the next morning I grabbed a handful of Hamish and Angus's kibble, dropped in a penny, made a specific little noise (kind of a low "tsk tsk tsk" that felt appropriate for the occasion) and left the whole thing on the ground in the same spot. Then I watched from the window like an absolute weirdo. He perched on the roof. (Or she. I haven't asked.) Looked down at the kibble. Looked at the penny. Flew down and took both. I've been doing this for two weeks now. And here's the thing that got me: this crow doesn't show up because I'm exciting. Or because I posted at the right time. Or because my offering was "optimized." He shows up because I did the same boring thing, the same boring way, at the same boring time. That's it. That's the whole business lesson. (My coach Maria would be proud! Are you reading this, Maria?) I think about this a lot when it comes to The Cosmic Compass. The Astro Weather forecast drops every week, The Messy Middle drops every week, same spot, same vibe, no drama. And people start to count on it. It's free. And it's waiting for you...same as always (All Ways) → Come find your spot in The Cosmic Compass Tara "leaving pennies on the ground for a crow" Schafer A.k.a. The ODD Witch P.S. The Astro Weather forecast and a new episode of The Messy Middle are both live inside The Cosmic Compass right now. Free to join. Just CLICK HERE |
Astrology & Resources for entrepreneurs.
Just the Tip Tuesday, and this week the tip is actually a thing I built. I added weekly business horoscopes to my website. Not the "Scorpio, watch your finances" kind. The actual, here's what this week's astrology means for your business decisions, your marketing timing, and your energy kind. Every week, broken down by what matters for solopreneurs and small business owners. Practical. Grounded. Zero crystal-shop vibes. If you've ever wondered whether there's a better week to launch...
Prefer to listen to this email? JUST CLICK HERE. About three weeks ago I started doing 10 squats every hour on the hour. Not because I suddenly became a fitness person. (I have not suddenly become a fitness person.) But because I read something about how sitting for long stretches is quietly terrible for you and I thought, "okay. Ten squats. I can do ten squats." That's approximately 40 seconds of my life per hour. Even I can manage that. So I set a timer. And then I ignored the timer for...
Shamrock shake season is officially here! You know, The Shamrock Shake from McDonald's. Have you met your yearly quota yet? While my lips are still stained green and I've got a dose of McDonald's brain freeze... let me start by saying hello! AND... I've got some news. (Not Shamrock news, but still fun...) I've officially added The Messy Middle Private Podcast and The Astro Weather to The Cosmic Compass App. "Wait!, what's the cosmic compass app?", you ask. Great question! The Cosmic Compass...